Lab-Grown Diamonds: The Future of Luxury

For a long time, lab-grown diamonds were the “underdogs” of the jewellery world loved for their ethics but overlooked by luxury brands. That’s changing, and it’s happening quickly.

Now, big players like LVMH’s Fred, TAG Heuer, and Prada are diving into the world of lab-grown stones. They’re partnering with innovators like Snow to unlock creative, futuristic designs that natural diamonds can’t always deliver. What was once seen as a compromise is now a chance to push the boundaries of design.

The numbers don’t lie. Lab-grown diamonds have already taken almost half of the bridal market. Sales have soared to $18 billion in 2024, up from just $1 billion a decade ago. What’s driving that growth? Quality improved, production costs are down, and more brands are jumping on board as the tech advances. Meanwhile, natural diamonds are holding steady in price but not necessarily in cultural relevance.

Luxury brands may still hesitate, citing rarity and “storytelling.” But today’s consumers, especially younger ones are more focused on innovation than where something comes from. And that’s what’s turning lab-grown diamonds from a niche choice into a mainstream one.

Lab-grown diamonds aren’t just catching up; they're changing the rules of luxury, one sparkling carat at a time.