Privacy policy

Last Updated: June 12, 2025

At Amaraa (“Amaraa”, “we”, “us”, or “our”), we are committed to protecting your privacy and safeguarding your personal data. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website www.amaraa.com (the “Site”), engage with us, or use any of our products or services (collectively, the “Services”).

By accessing or using any part of our Services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with our practices, please do not use the Services.

Updates to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When updates occur, we will post the revised policy on our Site, update the “Last Updated” date above, and take additional steps as required by law. We encourage you to check this page periodically.

Information We Collect

We collect personal information to offer an elevated customer experience and deliver our Services effectively. The type of information we collect depends on how you interact with us.

Information You Provide Directly:

  • Contact details: such as your name, email address, phone number, and shipping/billing address.
  • Order information: including details of purchases, payment confirmation, and delivery preferences.
  • Account information: such as your login credentials and account preferences.
  • Customer service interactions: including messages and communications you choose to share with us.

Some features of our Services may require this information. You may choose not to provide it, but this may limit your access to certain features.

Information We Collect Automatically:

Through cookies and similar technologies, we automatically collect certain data, such as:

  • IP address, browser type, and device information
  • Pages viewed and interactions with the Site
  • Referral sources and clickstream data

This helps us improve your experience and optimize our Site performance.

Information from Third Parties:

We may also receive data from trusted partners, including:

  • E-commerce platforms like Shopify
  • Payment processors for secure transactions
  • Marketing or advertising partners for insights and personalization

All third-party data is handled in accordance with this Privacy Policy.

How We Use Your Information

Your personal information may be used for the following purposes:

  • To fulfill orders and deliver our products and Services
  • To manage your account, facilitate returns, and provide customer support
  • For marketing and advertising, including sending promotional emails or tailoring content
  • For fraud prevention and security, to detect and investigate suspicious activity
  • To improve our Services, personalize your experience, and respond to inquiries

Cookies and Tracking Technologies

We use cookies to enhance your experience, analyze traffic, and personalize content. You can manage your cookie preferences in your browser settings. Please note, disabling cookies may impact your ability to use certain features of our Site.

To learn more about Shopify-related cookies, visit: https://www.shopify.com/legal/cookies

How We Share Your Information

We may share your personal information in the following ways:

  • With trusted service providers, including hosting, payment, logistics, and analytics partners
  • With marketing and business partners who help us reach new audiences
  • With affiliates within our group of companies
  • In the event of a business transfer, such as a merger, acquisition, or sale
  • When required by law, to respond to legal processes or protect our rights and users

We do not sell or use sensitive personal information without your explicit consent.

Third-Party Links

Our Site may contain links to third-party websites. These sites are not operated by Amaraa, and we are not responsible for their privacy practices. We encourage you to review their privacy policies before sharing any personal information.

Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect data from minors. If you believe a child has provided personal information to us, please contact us to request its deletion.

Data Security and Retention

We take reasonable steps to protect your data, but no system is completely secure. Please use caution when transmitting sensitive information.

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, or reporting requirements.

Your Privacy Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to or restrict our processing
  • Withdraw consent at any time (where applicable)
  • Receive a copy of your data (data portability)
  • Lodge a complaint with your data protection authority

You can exercise your rights by contacting us using the details below. We may require identity verification for security purposes.

Contact Us

If you have any questions about this Privacy Policy, would like to exercise your rights, or wish to make a complaint, please reach out to us:

📧 Email: info@amaraa.com
📍 Address: Unit No: 3085, DMCC Business Centre, Level No 1, Jewellery & Gemplex 3, Dubai, United Arab Emirates